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Turo Turo Foodtruck

Turo Turo Foodtruck is hypothetical Filipino turo turo, which translate to "point, point". Filipino turo turo refers to food stands on local streets that sell skewered delicacies like fishballs, kikyam, isaw, banana que, kwek kwek, etc. 

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Branding Guideline

The logo is a figure pointing with her lips because it's a common gesture in the Filipino culture and also pointing with the pointer finger. The colors of blue, red, and yellow represent the Filipino flag. The typeface is Quiapo Free by Aaron Amar, which is inspired by local Filipino signage as well and commonly seen on jeepneys.  

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